"When like minded people with diverse backgrounds come together, it is amazing what they can accomplish. Tired of seeing low quality, environmentally harmful fitness products in yoga and Pilates studios, fitness centers and homes, we decided that there had to be a better way, something more in line with the concepts of personal wellness and self improvement." With the goal of providing better alternatives, Natural Fitness came into being.

• Plant-A-Tree Initiative: For every product sold, Natural Fitness will fund the planting of a tree which can remove up to 2000 lbs. of pollution from our atmosphere.
• Through various partner organizations they hope to improve the lives of people around the world by implementing sustainable land-use programs, utilizing the trees they provide. 
• Locations for planting trees vary; but past projects have been conducted though out Asia, Africa and the Americas. Each location and project is researched and developed to implement the most effective plan possible; one that is best for the people and Eco-system involved.
  

• They use a “green” web host company that uses solar panels to power its data center and office.
• Partnering with like minded companies, they raise public awareness about the environmental problems created through use of fossil fuels and other non-sustainable practices.      
• Using recycled content paper in all of their business cards, letterhead, envelopes, labels, checks and printer / copier paper, Natural Fitness also has all of their product packaging and inserts made with recycled paper.